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Verona, a UNESCO Heritage designated city

We look forward to seeing you at Vinitaly in Verona this year, April 7-10! Please come and taste with us in Hall C, Stand E4.

Next week, thousands of wine professionals from across the world will gather in Verona for Vinitaly, the annual wine trade fair. It’s the biggest and most important event in the Italian wine industry.

The four-day fair gives Italian winemakers the opportunity to connect with domestic as well as foreign buyers, international and local media, and key players in the trade.

For foreigners, it represents a unique opportunity to taste new vintages and new releases from producers from all of Italy’s 20 regions.

But one of the most exciting things about the fair is the host city itself: Verona, a UNESCO Heritage designated township and one of the most beautiful places on earth (see the Wikipedia entry for Verona here).

Shakespeare set two of his plays there, including “Romeo and Juliet” (that’s Juliet’s balcony in the photo above).

It’s also home to one of the most well preserved Roman arenas, the famed Arena di Verona where classical, pop, and rock concerts are still held regularly and where some of Italy’s most famous opera productions are mounted.

The history and culture of Verona is as rich as the city is beautiful. There’s even an unparalleled literary legacy there: Dante “found his first refuge” in Verona after he was exiled by the city of Florence for his political activism.

Unfortunately, many trade members are so busy with the fair, tastings, and meetings that they don’t take the time out to enjoy this magical place — one of the world’s greatest artistic and cultural treasures.

No matter how busy you are at this year’s fair, be sure to take time out for a stroll in Piazza Bra (where the arena is located) and in Piazza delle Erbe, one of the most gorgeous squares in all of Europe.

You won’t regret it!

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