Earlier this month, Villa Sandi international export director Flavio Geretto led a guided tasting and seminar of Villa Sandi wines hosted by leading Chinese wine influencer and educator Leon Liang, chief operating officer and instructor at the Grapea Institute in Shanghai.
More than 1,500,000 people in Asia participated in the event.
And Villa Sandi added more than 700 followers to its WeChat.
“In recent months,” said Liang in an interview earlier this month, “we have seen an exponential increase in the number of visits in live stream sessions, and the volume of sales has also been increasing.”
Villa Sandi couldn’t have been more thrilled to take part in such a widely viewed event.
Watch a replay of the seminar here on Facebook.